Last updated: 19 August 2025
This Privacy Policy sets out how Gambix ("we", "us", "our") handles personal data when you use our UK comparison website (the "Site"). We follow United Kingdom data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are and what this covers
Gambix publishes independent rankings and information about UK‑licensed online casinos. This Policy applies to processing on our Site only. When you click a brand logo or a “Get Bonus” button and leave our Site, the partner you visit is responsible for its own privacy practices. Please read their policy on the destination website.
2. Key terms
"Personal data" is any information that can identify you directly or indirectly. "Processing" means using that data in any way, such as collecting, storing, analysing, sharing, or deleting it.
3. Information we collect
- Details you provide to us: If we offer forms (e.g., newsletters, feedback, surveys) and you choose to submit them, we may collect your name, contact details, and any information you include. These features are optional.
- Device and usage information: Automatically collected data such as device type, operating system, browser, language, approximate location from IP, screen size, pages viewed, referring pages, timestamps and click events (including clicks on outbound affiliate links) to keep the Site running and secure.
- Cookies and similar technologies: Cookies, pixels and local storage help us deliver pages, measure performance, protect against fraud, and attribute referrals. See our Cookies Policy for details.
- Affiliate attribution: When you click through to a partner, we may store a pseudonymous click identifier and minimal context (e.g., which brand you clicked and when) to verify referrals with partners and affiliate networks.
4. How we use your information
- Provide and operate the Site: deliver content, rankings and comparison tools; route outbound links; and ensure core functionality.
- Improve and tailor the experience: diagnose issues, analyse performance and usage, and make sensible enhancements without making automated decisions that have legal or similarly significant effects.
- Measure and attribute referrals: verify traffic and performance with partners using pseudonymous identifiers.
- Security and fraud prevention: detect and mitigate bots, abuse and policy violations.
- Compliance: meet legal and regulatory obligations and maintain appropriate records.
5. Our legal bases
- Legitimate interests: operating and improving our comparison service, measuring reach, and preventing fraud, balanced against your rights and expectations.
- Consent: where required for non‑essential cookies/technologies and optional features like newsletters.
- Legal obligation: where the law requires processing (for example, accounting or reporting duties).
6. Cookies and similar tech
We use four broad categories of cookies: strictly necessary, performance/analytics, functionality, and advertising/affiliate attribution. You can control cookies in your browser settings. For specifics, see our Cookies Policy.
7. When we share personal data
- Service providers: hosting, security, analytics, content delivery and similar vendors acting under contract as our processors.
- Affiliate networks and partners: pseudonymous identifiers and limited context to attribute referrals and reconcile performance.
- Regulators and authorities: where required by law or to protect our users, our rights, or the public.
- Corporate transactions: in connection with a merger, acquisition or asset sale, with continued protection for personal data.
8. International transfers
If personal data is transferred outside the UK (or EEA, as relevant) we rely on recognised safeguards such as adequacy decisions or standard contractual clauses, alongside appropriate supplementary measures where needed.
9. How long we keep data
We keep personal data only as long as necessary for the purposes set out here and to comply with legal and reporting requirements. Typical periods include: server logs up to 90 days; affiliate attribution up to 24 months; analytics up to 26 months, unless the law allows or requires a different period.
10. Security measures
We use technical and organisational measures designed to protect personal data from unauthorised access, loss or misuse. No system is perfectly secure, but we continually work to strengthen our safeguards.
11. Children
Our Site is intended for adults (18+) in the United Kingdom and is not directed at children. We do not knowingly collect personal data from anyone under 18. If you believe we have received data from a minor, please contact us so we can act promptly.
12. Your rights in the UK
Depending on your situation, you may have the right to access, rectify, erase, or port your personal data, and to object to or restrict certain processing. Where we rely on consent, you can withdraw it at any time. To use these rights, contact us via the details on this Site. We may need to verify your identity before acting.
You can also complain to the Information Commissioner’s Office (ICO). We would appreciate the chance to resolve concerns directly first.
13. Third‑party websites
Our Site links to external websites, including gambling operators and affiliates. We do not control those websites and are not responsible for their privacy practices. Please review their policies before submitting any personal data.
14. Do Not Track
Some browsers send a “Do Not Track” signal. There is no standard for responding to DNT, so our Site does not act on these signals.
15. Changes to this Policy
We may update this Policy from time to time. The date at the top shows when it was last revised. Where appropriate, we will highlight material changes on the Site.